UX/UI is More Than Design
UX/UI is a compass that guides the strategies of thousands of companies, products, and solutions. It manages to make or break a product, ensuring the user experience is sharper than ever, and guaranteeing product users know exactly what they need to do to achieve their goals when using a specific product.
But what are the key facts about UX/UI that can allow us to predict the next trends that will shake planet Earth? Start reading this UX/UI article and find out!
Key Facts to Predict the Next Trends
1. The Content-First Mentality
Content is the most powerful tool that companies can use to sell their products. This is a fact that we all know about but how will it impact the future of UX/UI? Simple: it will allow designers to understand that they should shape the experience taking content into account.
This means they should try to create something which declutters visuals, thus ensuring users get to understand everything they need to know in order to adroitly use the product. At the end of the day, the power of content will ensure UX/UI experts can actually start focusing on erasing non-relevant information, prioritizing the definition of a crystal clear visual perception as well as the content itself.
Another level that’s going to help experts accomplish this much-needed visual decluttering is the importance of what is known as visual hierarchy. This means designers should be able to understand that the order in which certain elements are shown is simply critical to the user’s comprehension and experience of a specific product.
Designers should go for highly-perceptive CTA buttons and vibrant colors that can filter information and allow users to know where they should go next. It seems clear that the trend for essential information and a content-first UX/UI strategy will be strong next year.
2. All Hail Interactive Layers
Designers have many missions but none more important than the following: a quest to create new ways to mesmerize and enchant users. Bearing that in mind, there’s nothing as uniquely powerful as interactive layers. This is all about applying different interactive layers.
This trend will allow for more originality in design and take the scrolling experience to a whole new level. Interaction and design will thus join hands, coming up with a solution that’s not only visually stunning but also spectacularly effective.
3. Video and UX/UI
Video has been showcasing its power for many years. In fact, 72 hours of video are uploaded to YouTube every single minute. That’s 72 hours of video in 60 short seconds. This insurmountably important fact shows us that UX/UI designs must adapt quickly.
How? The first step is to take the short attention span of the general public into consideration. Moreover, UX/UI designers must tweak the user experience by coming up with new formats to show video. Designers must be able to adapt video for portrait orientation, ensuring that all videos are ready to be watched in that vertical position.
In case they fail to do this, they will be committing a tremendous blunder. Why? Because, according to recent stats, only 6% of users watch videos using the landscape portrait. Vertical is the way to go and UX/UI masters can’t afford to drop the ball next year.
4. The Gradient Rule
Gradient colors have become a staple that all designers love using. What will happen in UX/UI design when it comes to gradients? We’ll start seeing actions that use gradient transitions which are smoother than usual.
These subtle transitions will reinforce the subliminal power of design, nudging users into prioritizing specific actions. In addition, they will also allow users to better understand what is required of them in terms of the overall user experience.
5. Type it Up
This game depends upon many different factors and triggers to make sure the audience knows what they are supposed to do when using a given product. However, no weapon is more forcefully impactful than the prescient presence of meaningful typography.
Typefaces are remarkably important. A somber typeface can remind users of a horror movie, a playful typographical demonstration rapidly makes users enter a childhood realm, and the use of sober typefaces requests polite attention from users.
A typeface is a strategic and resounding force that shapes user experience like no other. What is the trend that accompanies this precise fact?
The idea that huge fonts are back in style. Enormous fonts will be used in conjunction with smoother pieces of animation.
This will ensure a widely appealing match that promises to catch the user’s attention. This will ultimately make typography gain ascendancy over the content itself. That will actually help enthusiasts deal with an eventual lack of content while still being able to create something which both attracts and lures users.
6. Show Those True Colors
Color is one of the most fundamental arrows in the expert’s quiver. The right color at the perfect time can really have a phenomenal impact, directing users to where they should go next when using a product.
In fact, colors influence psychological behavior, speech patterns, and even moods. That means professionals should take a crash course on the formidably varied color palette and learn how to trigger a specific desired reaction from their audience.
What will the trend be in 2019? The ideal of not only using colors as a visual element but also as a functional element. For example, aficionados can start using colors to create breaches and separations among different sets of push notifications.
7. The Impact of Biometrical Authorization
Remember that pesky login requirement? It’s done.
Next year, biometric-based tech is going to allow a huge number of people to use their own physiological traits to log in, leveraging the power of facial recognition, voice technology, and even fingerprint-activated logins. The near future promises to make biometrics more accessible to a larger portion of the global population, making sure there is a security boost all around.
What will the future hold? Touch ID will lose traction and be replaced with Face ID.
Even though this feature is not a reality for all smartphones, the trend will be for Face ID to gain ascendancy quite soon, and this ultimately means that the industry must adapt rapidly.
8. Interfaces Get the Seamless Treatment
Seamless interfaces have been showing their true colors for a while now. Even so, they promise to become mighty popular next year.
The major idea? To make sure connoisseurs place all the information and content in one page. The page then gets loaded without any transitions.
Meaning? Users can take advantage of having all that juicy data in one place, making sure they don’t have to exit the page or click a set of different links.
This makes the user experience much simpler, allowing the art to respond to one of the most pressing needs of all users: the appeal of intuitive simplicity.
9. The Power of Storytelling
Storytelling in interfaces is all the rage. It is all about using custom-made, especially stunning graphics to allow product users to gain a whole new perspective of a product. Storytelling is a psychologically impactful way to translate a brand’s ideals, explain a particular part of a website, and get the attention of the users.
More than ever before, websites and applications are leveraging storytelling and design, combining both to great effect. This allows users to learn about a story while also getting to recognize that there is an attempt to establish a specific mood that takes both visuals and stories into account.
This makes sure to humanize the user experience, harking back to the time in which users were young and listened to parents tell fairy stories, whose books were filled with umpteen beautifully crafted illustrations. This ability of getting back to basics and bringing the user’s inner child to the forefront will prove to be quite an effective way to win over the crowd through the usage of UX/UI.
The UX/UI Vision of the Future
From the unknown power of illustrations to the importance of reigning videos, from technologically advanced biometrical authorizations to the subtle design cues awarded by transient gradients, these nine UX/UI facts are a clear promise for some newly-minted trends.
It is now crucial that UX/UI design teams get to be aware of such ideas and new ways of looking at design, using them to remarkably grand effect, and making sure product users can take advantage of high-quality, super creative UX/UI in the years to come.